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# Red Bull and Exel launch Win Win contest for Saudi student game developers
- URL: https://www.bijetic.com/red-bull-and-exel-launch-win-win-contest-for-saudi-student-game-developers/
- Published: 2026-11-02T09:14:00.000Z
- Updated: 2026-11-02T12:49:29.000Z
- Description: The aim is to take a game from idea to playable
- Author: Isa Muhammad
- Tags: News, Exel by Merak

Red Bull and [Exel by Merak](https://www.bijetic.com/exel-by-merak/) have launched the Win Win Initiative, a contest that puts two Saudi university students through Exel's gaming accelerator to build a game from scratch.

One student from King Saud University and one from Alfaisal University will each develop a game over three weeks. Both join the accelerator for mentorship from games industry experts and hands-on sessions on product, design and business. 

They also work alongside the startups and founders already in the programme. Exel said the aim is to take a game from idea to playable.

**Demo Day and the prize**

The two games will be shown at Exel by Merak Demo Day on November 23rd, where attendees play, test, and judge them. A tournament between the universities follows with both games played live on campus.

The winner receives a fully covered trip to Gamescom 2027 in Germany and a fast track into the Exel Gaming Accelerator with investment of up to $300,000\. Exel noted that the fast track does not guarantee acceptance and entry stays subject to its selection process.

Exel is backed by Merak Capital's $80 million gaming fund and offers selected studios up to $300,000 each, split between cash and in-kind support. It is also [holding a community playtest](https://www.bijetic.com/exel-by-merak-invites-gamers-to-playtest-accelerator-games-in-riyadh/) day in Riyadh on November 10th.